Verified caller IDs and brand phone numbers offer customers a fast, trustworthy path to identifying legitimate callers — providing yet another critical layer in the fight against fraud. As scams are now hitting businesses in the pocket to the tune of $10 billion in 2023, offering a safe and trustworthy calling experience is no longer optional—it's critical for establishing trust from the first ring.
Studies show that 83% of customers have reported better trust for companies that put a premium on secure communication, and caller ID is a big part of it. This allows customers to immediately identify genuine calls which reduces the likelihood of scam attempts. This has become more than a security issue for businesses since brand credibility is now on the line.
Prioritizing identity verification ensures that companies are enabling frictionless and secure interactions with their customers, while simultaneously protecting the integrity of customer engagements through maintaining brand trust in a more complicated digital world.
Using branded caller IDs and validated phone numbers is a huge help in reducing the stress of customer calls. Let’s break down the basics:
Branded caller ID shows the name and logo of a business when receiving calls, making customers believe they are talking to the brand directly and not some kind of virtual scam. Unlike branded caller IDs, verified phone numbers only verifies that a number belongs to the corresponding business. It can prevent impersonation, but scammers may try to attempt to look like they are a part of that business. These tools together create a secure and consistent identity for your business from the first ring itself.
Customers today are more skeptical than they ever have been. With fraud reaching new levels, why not leverage using a branded caller ID and phone number verifications as one way of proving you are their center or commitment to security? Here are some benefits of verified phone numbers and branded caller IDs:
Having verified phone numbers can significantly reduce spam, fraud etc. Customers know that by verifying a number, the business using it is actually associated with their company name. This way scammers cannot pretend to be businesses, which reduces the number of spam calls.
Branded caller IDs make it easy for customers to recognize who’s calling. Instead of seeing an unknown number, customers see a familiar brand name and logo, which immediately reassures them. This visibility doesn’t just increase answer rates but also positions the brand as reliable and professional.
Caller ID shapes how customers feel about a brand. When they see a name they recognize, they’re more likely to engage confidently. This small detail makes a big difference: studies show that nearly half of consumers are more likely to answer calls from brands they know. For businesses, a branded caller ID isn’t just a label - it’s a key part of building trust from the first moment of contact.
Caller ID and verification are not stand-alone features but they complement each other to make the communication experience better by making it reliable. Customers see branded caller IDs, and verified numbers add a digital seal of approval to your call that indicates you are who the number says.
The unique combination ensures customers that all their transactions are secured, and it also acts as a sturdy barrier in fraud mitigation efforts. This makes every interaction safer and transparent. Businesses use it as a weapon to secure their identity as well reputation amid all customer touchpoints.
Building a recognizable and trusted communication line starts with verifying and branding your business’s caller IDs and phone numbers. With the rise in spam and fraud, customers are increasingly cautious, making it crucial for businesses to stand out as legitimate and trustworthy from the moment they make contact.
By following a strategic verification and branding process, companies can ensure that every call is instantly recognizable, secure, and consistent across platforms. Here’s a closer look at the essential steps to set up verified and branded caller IDs effectively.
Here’s how to verify your phone numbers using the Retell AI platform:
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In your Retell AI workspace, navigate to the Phone Numbers section on the left-hand menu. Click on the plus (+) icon next to the "Phone Numbers" list to add a new number or connect an existing one.
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After selecting or adding a phone number, you’ll see a list of advanced add-ons for the chosen number. Under Advanced Add-Ons, locate the Verified Phone Number option.
This option is designed to help prevent your phone number from being marked as "Spam Likely." Click Set Up next to "Verified Phone Number."
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You will be prompted to fill in your Business Profile information as part of the verification process. In the Business Profile section, click on the dropdown menu and select Add Business Profile if this is your first time setting up a profile.
A window will appear where you can enter the necessary business information. Complete the fields accurately, as this information will be used to verify your business’s legitimacy.
After completing your business profile, return to the verification setup screen and click Next to proceed. Retell AI will review the information you submitted for verification. Once approved, your phone number will be verified, which helps avoid being flagged as spam and strengthens your brand’s trustworthiness in customer interactions.
Here’s how you can brand your caller ID using Retell AI’s platform:
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In your Retell AI workspace, go to the Phone Numbers section in the left sidebar. Select the phone number you wish to configure for branded calls.
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Under the selected phone number, locate the Advanced Add-Ons section. Click on Set Up next to Branded Call to start the branding process.
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You’ll be taken to a screen labeled Branded Call with a section for entering your business details. Under Business Profile, select or add your business information. If this is your first time setting up a branded call, you may need to create a new business profile.
In the fields below, fill in your Business Name for T-Mobile and AT&T (up to 32 characters) and for Verizon (up to 15 characters). Make sure the name is recognizable and fits within the character limits for each carrier.
Once you’ve filled in the business information, click Next to complete the setup. Retell AI will process your branded caller ID request. Once verified, your business name will display as the caller ID on outbound calls, ensuring that customers instantly recognize your brand.
To provide a consistent and reliable experience, businesses should integrate caller ID and verification across all communication channels:
Retell AI enhances secure customer interactions through advanced caller verification, brand protection, and a security-first approach in voice communications.
Retell AI employs robust verification methods to ensure the authenticity of customer interactions. By integrating secure webhooks with signature verification, businesses can confirm that communications originate from legitimate sources, reducing the risk of fraudulent activities.
Retell AI's tools safeguard brand integrity and foster customer loyalty. By providing lifelike AI conversations with low latency and natural back-channeling, businesses can offer consistent and trustworthy interactions, reinforcing their brand's reliability and strengthening customer relationships.
Retell AI prioritizes security in voice communications. The platform is SOC 2 Type 1, HIPAA, and GDPR compliant, adhering to top industry standards to protect user data. This commitment to security ensures that customer interactions are not only efficient but also safe and confidential.
Implementing branded caller IDs and verified phone numbers can greatly enhance customer trust, but it also brings a few challenges. From compliance and data accuracy to CRM integration, here’s how to address the most common obstacles.
Compliance with data privacy laws like GDPR and CCPA is essential in handling phone numbers and customer data. Businesses must secure data storage and limit access to only authorized personnel.
To stay compliant, use providers with built-in encryption and secure storage. Regular audits and clear data handling policies help maintain customer trust while ensuring privacy standards are met.
Inaccurate data can lead to failed verifications and customer frustration. Centralize your data management to keep contact information consistent and up to date across platforms.
Using real-time verification tools, such as phone number validation APIs, can instantly verify numbers, ensuring customers experience consistent and accurate caller ID information at every touchpoint.
Integrating caller ID verification with CRM systems improves efficiency and data accuracy. Use APIs from verification services to enable real-time data flow between your caller ID system and CRM, reducing manual entry errors.
Regular syncing ensures that verified caller IDs are always available alongside customer profiles, making interactions seamless for both customers and employees.
To maximize the impact of branded caller IDs and verified phone numbers, it's essential to follow best practices that enhance security, efficiency, and customer trust. Here are some practices that you can follow:
Implement multi-factor authentication (MFA) alongside branded caller IDs to further secure customer interactions. This can include SMS or email verification, ensuring that only verified contacts receive branded calls.
Conduct periodic audits to verify that customer data and caller ID details remain current and accurate. Regular audits help maintain compliance with privacy regulations like GDPR and CCPA and avoid potential penalties.
Seamlessly integrate caller ID verification within your CRM and support systems for a smooth customer experience. This integration allows customer service teams to recognize verified callers instantly and respond confidently.
Customize branded caller IDs to include your logo, business name, and purpose of call. This transparency boosts customer trust, as they can instantly recognize the caller and understand the reason for the call.
Train your customer support team on the importance of secure interactions and how to use branded caller IDs properly. Employees should be aware of how to handle verified information responsibly to maintain data privacy and integrity.
Pay attention to customer feedback about branded calls and verification processes. If customers report issues like spam or confusion, it may indicate a need to adjust your approach to branding and verification.
Verified communications are now essential for businesses looking to build trust and protect customers from fraud. Branded caller IDs and verified phone numbers provide immediate security, allowing customers to confidently recognize who they’re interacting with. As caller ID and verification technology evolve—with AI and biometric advances on the way—businesses will have even stronger tools to safeguard interactions and foster loyalty.
Ready to take your customer communications to the next level? Retell AI offers advanced solutions for secure, verified interactions that help businesses build trust from the very first call. Explore Retell AI’s tools today and discover how verified communications can safeguard your brand and improve customer relationships.
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