TripleTen is a leading tech education provider that offers coding bootcamps designed to help career-changers transition into the tech industry. With a focus on skills-based learning and job placement,TripleTen needed to efficiently handle a high volume of prospective student inquiries while maintaining quality engagement throughout the admissions process.
As their marketing efforts gained traction and student volume increased,TripleTen faced significant operational challenges in their admissions department that threatened to limit their growth potential. The solution they discovered, Retell AI, would transform their operations and set a new standard for educational enrollment processes.
With the program inquiries volume increasing in summer 2024, they quickly encountered a bottleneck in their admissions process. Their existing admissions team simply couldn't handle the influx of new student inquiries, creating a critical business challenge:
“We realized we were getting so many students from different sources that we needed to scale our Admissions team very quickly. However, we also had to wait until new hires were onboarded. This was a challenge for our marketing team because we were ready to spend the budget, attract more students, and had good costs in our channels, but our current admissions team couldn't handle the volume.”
After researching multiple AI assistant providers,TripleTen chose Retell AI for their conversational AI platform. What made Retell stand out was their willingness to learn about TripleTen's specific use case and provide customization options that aligned with their admissions process.
"Among the various providers we met, Retell stood out. We particularly appreciated that Retell was the only one genuinely interested in understanding our specific case and actively guiding us."
TripleTen implemented an AI voice call assistant named "Charlotte" that could:
TripleTen took a measured approach to implementing their AI voice call solution, starting small and expanding gradually. The implementation process began with a small prototype in August 2024, testing the AI agent with partial rollout before expanding to broader use cases and wider deployment.
TripleTen's implementation involved several key components:
The TripleTen team focused on optimizing Charlotte by focusing on crafting instructions and improving the agent's script step by step. The full implementation process took approximately one month, balancing conversational quality with informational accuracy.
TripleTen created a simple yet effective journey for prospective students interacting with their AI voice agent:
“The AI sounds incredibly natural. We've had several prospects pause mid-call and ask, 'Wait, is this really an AI?'”
TripleTen's AI calling implementation connects seamlessly with their existing systems:
Retell AI's voice agents have delivered significant results forTripleTen:
"Right now, our agent has handled more than 3,000 hours of talk time since we started — time that our advisors can now use to support students more personally"
"That’s roughly 200 hours per month we’re getting back, allowing our team to stay focused on higher-value conversations"
"Compared to our human admissions team, the agent provides a more consistent experience. The human team's response time can fluctuate based on workload, but Charlotte delivers stable, immediate support, eliminating waiting periods for students"
“We're utilizing AI to empower our team, so that they can be much more effective with the AI agents working side by side with them. And, we're not trying to replace our whole team with AI agents because we know that especially in education, personalization is really important.”
This solution enabled TripleTen to scale their marketing while keeping their admissions team focused on high-value conversations.
TripleTen's implementation demonstrates that AI voice calls, when thoughtfully deployed, can deliver substantial operational benefits without sacrificing the personal touch that prospective students expect. By automating routine qualification conversations, they've freed their admissions team to focus on higher-value interactions while still providing immediate response to all prospective students.
For educational institutions and other organizations facing similar scaling challenges,TripleTen's experience shows that conversational AI can be a powerful tool for growth, efficiency, and enhanced customer experience.
Revolutionize your call operation with Retell.